From the traditional lemon iced tea to refreshing lemon water, whether homemade or bottled products or on-site production, lemon tea drink has recently been really hot to a host of beverage enterprises.

With business opportunities in the innovation factor bursting out constantly.

As long as there is capital, any beverage business wants a piece of the pie in the lemon tea beverage segmentation track, a variety of tea beverage brands are also excited to start planning to open up the lemon tea beverage market.

1. Lemon tea drink C is positioned out of the circle, and multiple influxes into the track

According to the report, 2021 ready-made lemon tea product sales and sales growth are rapid, with year-on-year growth once reached 400% up and down. 2022, lemon tea sales year-on-year growth of no less than 130%, the development momentum is still strong.

It can be seen that lemon tea has become the hottest new favorite tea drink this year, in this blue ocean market, lemon tea is in the "horse race" stage, attracting several brand layouts.

This year's lemon tea market is very lively, and continue to attack the market with new dynamics, such as rose fresh lemon juice, the combination of rose and lemon tea; lemon tea bottle new, the combination of tea base and lemon juice, continue to force the bottled tea track.

2. Lemon with tea, the main focus of low-calorie health mode

With the increasing popularity of contemporary scientific concepts and the significant increase in public health awareness, more and more people are aware of the dangers that desserts like milk tea and carbonated beverages like cola bring to people's bodies, and people's choice of beverages is changing.

Lemon tea is indeed beneficial to health. Lemon tea contains a lot of vitamin C, which has a therapeutic effect on vitamin deficiency, heat stroke, and thirst.

When we think about it from the perspective of the products currently existing on the market, health may be very niche, but if we look at it from the perspective of the underlying needs of consumers, health has a large market space.

3. Affordable price, the most attractive

Before lemon tea, young people serving as social responsibility is milk tea and coffee, but look at milk tea with more and more materials, coffee prices have soared.

For young people who love to drink milk tea, drinks, monthly consumer spending on beverages take up most, so in this case, the price of affordable, refreshing, cost-effective lemon tea is the "winning choice".

4. Do fine, do find a category to differentiate the breakthrough market

Lemon tea drink as an FMCG product, its success is not only under good taste so simple but also through the taste, function, packaging, channels, and marketing differentiation to shape the personality of the product, which will become an important consideration for every brand in the lemon drink track to enhance competitiveness.

A precise grasp of the market trend, insight into consumer demand, and injecting the core vitality of the brand is the magic weapon to be one step ahead of the competition, and the brand needs a long period of accumulation and precipitation.